Optimizely

Digital experience platform with experimentation

About Optimizely

Optimizely is a digital experience platform combining content management, commerce and experimentation tools. Key capabilities include web experimentation, feature flags, CMS, commerce and personalization. This helps small teams and independent professionals handle the work without adding extra staff or complex software. It is sold as a commercial product, with pricing aimed at professional and business users who need dependable support.

Optimizely key facts

Category: Marketing & SEO
Pricing: Paid — this directory does not list a free tier for it.
Focus areas: experimentation, dxp, a/b testing, personalization
Official site: optimizely.com

About the Marketing & SEO category

SEO, email, social media, and CRM tools to grow your audience and business. The Marketing & SEO category on Tools Hub currently lists 476 tools. Alongside Optimizely, it includes Salesflare, amoCRM, Groove, Mailshake.

PaidMarketing & SEOexperimentationdxpa/b testingpersonalization

More in Marketing & SEO

Comparing tools in the Marketing & SEO category? These related listings are worth a look: Salesflare — Marketing and sales workflows without the busywork; amoCRM — Marketing and sales workflows without the busywork; Groove — Pipeline and campaign management in one place.